Monday, February 28, 2011

Salary earners with income till 5 Lakh need not file returns

New Delhi: Salary earners having an income of less than Rs 5 lakhs will not have to file tax returns from this year, a finance ministry official said.

"Salaried people, may be up to Rs 5 lakh...they need not file the (income tax) return," CBDT chairman Sudhir Chandra told reporters at the customary post-Budget press conference.
Salary earners with income till Rs. 5 Lakh need not file returns

The exemption from filing tax returns come into effect from the assessment year 2011-12.

In case such a salary earner has income from other sources like dividend, interest etc. and does not want to file returns, he will have to disclose such income to his employer for tax deduction, Chandra said.

The government, he said, is working out a scheme and will notify it "very soon".

The Form 16 issued to salaried employees will be treated as Income Tax Return, he added.
 
 
 
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Thursday, February 24, 2011

Video Search Engine Optimization Tips

Videos can be optimized for ranking on search engines by using a variety of techniques. SEO for the video can make use of keywords, links in the descriptive content and links in the annotations on the video to other videos on your YouTube channel.

For Video Optimization Upload your video involved logging in to your account and clicking on the upload button. Title, description and tag boxes show up on the screen while your video is uploading so you can start filling in the information. Later you can click to edit this further if you wish to make changes.

Specific keywords that identify your video's niche work best for allowing people to find it during searches on or any search engine. Separate the keywords or Keyword Phrases in the tag box by using commas. You can also put quote marks around words in a phrase to group them together. Try to use your main keywords in the title, several times in the description and in the tag box.

At the beginning of the description add your website. When the YouTube Videos plays, or when embedded on Facebook or other sites, often only the first line or so will show unless viewers click to see more. If your website is at the beginning viewers will be able to see it easily and click to visit your site.

Click on Edit in the dashboard after the video has finished uploaded to continue editing the information. Be sure the editing page has the radio button clicked to make the video public. It's often a good idea to also choose to have comments approved by you before they are posted. Another good choice is to click to remove comment voting. At the bottom of the page and the top there are places to click to save your changes.

Annotations can be added to the video. These are captions with text that are available in a variety of colors. Linking an annotation on a video to another video on your channel is an excellent available option. For example, you can add an annotation that might say, "Click here to see part two of this video series." In the annotation options there is a picture of a link icon and when this is clicked a box opens up with places to add the URL of the link video.

Optimizing your videos so people can click on an annotation link that sits at the top of the video enable people to watch a related group from your channel. It helps keep the viewer focused on your videos. The annotation link to the next video can appear on the video and remain there for the whole video if you wish. This way if someone is tempted to browse away there is an option to try the next video from your channel instead of someone else's video.

These Tips For Video Optimization will increase the total views for your video channel. This will increase the chances that people will also click on the link to visit your website. Additionally the videos can show up on major search engines such as Google.
 
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Monday, February 21, 2011

Site Speed

When Google made their “page speed is now a ranking factor” announcement, it wasn’t a significant new ranking factor, but it is significant because it means Google wants to use usability metrics to help rank pages. Your site speed should be a priority as slow sites decrease customer satisfaction and research has shown that an improvement in site speed can increase conversions.
To better understand how fast the web is (as of February 2011), I collected site speed data from approximately 100 different sites. This data allowed me to create a very close approximation of the equation that Google currently uses to report (in Webmaster Tools) how fast sites are relative to each other:
y = 122.32e-0.31x
 
In this equation, x is the time it takes your page to load (in seconds) and the result, y is approximately the percent of pages that your page is faster than. If you grab your load time from Google Webmaster Tools, you can use this equation to gauge how fast you are compared to the rest of the web. If you don’t want to bust out your calculator, grab this spreadsheet and use the calculator I set up.This equation is charted in the graph below.
site speed load equation
The x axis in this graph shows the page load time (in seconds) and the y axis represents the per cent of sites that the corresponding time is faster than. So if a page loads in 4.3 seconds, it is faster than 31% of other pages on the web.
This data set allowed me to view the following data points:
 
  • If your site loads in 5 seconds it is faster than approximately 25% of the web
  • If your site loads in 2.9 seconds it is faster than approximately 50% of the web
  • If your site loads in 1.7 seconds it is faster than approximately 75% of the web
  • If your site loads in 0.8 seconds it is faster than approximately 94% of the web
So now that you can test how you stack up to the rest of the web, the next question becomes how do you compare to your competitors. You can check this pretty easily a couple different ways. Web Page Test is a good web interface you can use to check page speed and Show Slow has automated tracking tools that let you continually monitor pages. I really like using Web Page Test as you can set the location to San Jose (fairly close to Mountain View).
 

How Important is Site Speed?

My interpretation of what Google has said
At this point, the question becomes how important is load time. While increasing your site speed is really important and should be done for the user’s experience, it can also improve your conversion rate, this section will only look at how page speed affects SEO.
 
If we look at Google’s official blog post announcing site speed as a factor, we read:
 
“While site speed is a new signal, it doesn't carry as much weight as the relevance of a page. Currently, fewer than 1% of search queries are affected by the site speed signal”
 
I think this means that site speed will affect only queries where other ranking signals are very close or when the load time is exceptionally poor. If competing pages have high relevancy scores and close link metrics (which isn’t probable), page speed may come into play. Additionally, I believe that site speed could negatively hurt you if your page takes an excruciatingly painful amount of time to load.
 
Matt Cutts was nice enough to blog about this topic when he was on vacation and added onto the above statement with:
“That means that even fewer search results are affected, since the average search query is returning 10 or so search results on each page.”
 
Basically, this isn’t going to shake up the top ten; when it is seen, it will probably be seen in keywords ranking much lower than the top ten.
 

My Unscientific Experiment

I decided to do a bit of unscientific research, I took a few of the most popular search terms for 2010 (iPad, chatroulette, free, Justin Bieber) as well as two keywords that get a lot of link love (here, home) and collected the load time for the top 20 results of each keyword. The data ranged from 1.062 to 58.881 seconds.
speed of search results
 
As you can see in the above chart, there are some REALLY slow sites ranking in the top 20. I wanted to see if these sites just happened to be running slow at the time or if a second measurement would show that the slow sites are really faster. A week after I took the original measurements, I re-timed any page with a time over 15 seconds (which totaled 18 pages). While some sites showed significant variance the majority did not change that much. The average change was an improvement of 1.72 seconds, or 4%.
 
The average site speed for the 120 different results was 9.58 seconds while the standard deviation for this data set was 9.86 seconds.
site speed distribution
 
According to the normalized distribution (as well as simply looking at the data), you are categorically slow if your page takes more than 19.44 seconds to load as only 15.86% of sites in the top 20 results from this sample were slower than this. Using the site speed equation described earlier, if your site takes 19.45 seconds to load, you are only faster than 0.3% of the web.
 

How to Improve Your Site Speed

If you want to improve your SEO, I would suggest building a link instead of focusing on speed (unless your site is currently extremely slow). That said, speed is a metric you should be trying to improve in order to improve the overall user experience. To decrease your load time, there are a few best practices you should follow:
  • Minimize HTTP Requests - Your pages will load faster if they have to wait for fewer HTTP requests. This means reducing the number of items that need to be loaded, such as scripts, style sheets, and images.
  • Combine all of your CSS into an external file and link to it from the <head> section each page instead of loading it in the HTML of a page. This allows the external page to be cached so that it loads faster. JavaScript should be handled in a similar fashion as CSS.
  • Use CSS sprites whenever possible - This combines images used in the background into one image and reduces the number of HTTP requests made.
  • Make sure your images are optimized for the web - If you have Photoshop, this can be done by simply clicking “save for web” instead of “save”. By optimizing the formats of the images you are essentially formatting the images in a smarter way so that you end up with a smaller file size. Smashing Magazine has a nice article on optimizing png images.
  • Use server side caching - This creates a html page for a URL so that dynamic sites don't have to build a page each time that URL is requested.
  • Use Gzip - Gzip will significantly compress the size of the page sent to the browser which then uncompresses the information and displays it for the user. Many sites who use Gzip are able to reduce the file size by upwards of 70%. You can see if sites are using Gzip and how much the page has been compressed by using GID Zip Test.
  • Use a Content Delivery Network - Using a CDN allow your users to download information in parallel, helping your site to load faster. CDNs are becoming increasingly affordable with services like Amazon CloudFront.
  • Reduce 301 Redirects - Don’t use 301 redirects if possible; definitely don’t stack 301’s on top of each other. 301 redirects force the browser to a new URL and require the browser to wait for the HTTP request to come back.
If you want to do further research on improving your site speed, Google has a good list of helpful articles for optimizing your page speed here that are much more in-depth than the above suggestions. To get suggestions specific to your website, tools like YSLOW and the HTML suggestions in Google Webmaster Tools are great resources.

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Tuesday, February 15, 2011

Ozonetel System launches 'Voice Buzz' for Facebook

Ozonetel Systems has launched 'Voice Buzz' application for Facebook through which users can update their Facebook status in their own voice from their landline or mobile number. This service is completely free for its users.

To register at Ozonetel's 'Cloud telephony platform' one has to log on to the Voice Buzz application and have to provide their phone number will not be shared with anyone .While logging on Facebook the user has to sync his Facebook account and to post the voice message one have to call 040-30512834 from his registered phone and can leave the voice message which will be instantly appear on Facebook feed.

Murthy Chintalapati, Founder & CEO, Ozonetel Systems, said, 'Voice Buzz' is exciting cloud telephony applications that will enable users enrich their social media presence and experience by connecting in their own voice. It also attests to the potential of cloud telephony technology in the area of business to consumer applications which has not been adequately explored in the Indian market. We began with Facebook as it is the single largest platform in the world today and will add more in the near future."

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Monday, February 14, 2011

Impact Of Social Media Optimization

Social Media Optimization or search media marketing optimization has been developed as an important blend for search engine marketing and optimization. Social Media Optimization, refining the practice of optimizing a website so that it means accountability and materials are just users and website visitors through social mediums and online communities through the spread.

You need power all the links and marketing value you can get from social and professional networks. In general business is finally beginning to understand the power of social media. , And big brands continue their marketing plan and implementation as part of the adoption of social media optimization will start.
No way substitute social search in search engines as we know them today can, but the growth rate for the main search engines of course social networks, podcasts and specialized equipment such conditions will be affected by the growing number of media channels and tagging, regular blogs and other social media, social bookmarking sites, personalized search, video blogs.

SEO is mainly technical roots and become more of a creative discipline is out. There always will solve the technical issues, since Web sites and servers technical points. This creative and multiple "pull" marketing that are defining the future of search engine optimization are channel aspects.

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Sunday, February 13, 2011

Upper-casing password can foolproof your e-mail account

Simply upper-casing your password can minimise a hacker's chance of finding out your account.

A six-letter password in lower-case text takes a hacker's computer just 10 minutes to crack. But make those letters upper-case and it takes 10 hours for it to randomly work out your password.

Add numbers and/or symbols to your password and the hacker's computer has to work for 18 days.
Upper-casing password can foolproof your e-mail account



Despite widespread warning, 50 percent of people choose a common word or simple key combination for their password, the Daily Mail reports.

The most used passwords are 123456, password, 12345678, qwerty and abc123.

However, the security conscious among you may want to try this - choose a nine letter password that includes numbers and/or symbols as this would take a hacker's computer a staggering 44,530 years to break.

In December, media firm Gawker urged subscribers to change their passwords after its user database was hacked and more than 1.3 million passwords were stolen.

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Tuesday, February 8, 2011

Forts Of Maharashtra

Hay friends check this link gives you whole list of Maharashatra forts.

For more details click here.

Maharashtra Forts

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Monday, February 7, 2011

The Beginner's Checklist for Learning SEO

The following is a compilation of the most useful checklists we have completed in order to learn SEO.

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Thursday, February 3, 2011

Using On Page Techniques to Leverage Your Off Page SEO

Synergy is where two or more elements work together to produce results not achievable by any of the elements alone. In SEO we tend to look at, on and off page SEO, as two separate elements and overlook how the two techniques can work together to produce a 1+1=3 effect.
Rather than breaking SEO down into two independent subsets, this article will look at using on page techniques to leverage off page SEO, thereby increasing your link building conversion rate and benefiting your overall SEO strategy.

1. Content with a Side Order of Links
Great content doesn’t equal high rankings. Links are needed to leverage your content to enable it to rank for any vaguely competitive keyword phrases. Despite this, it’s still advisable to create excellent content but in addition, think holistically about enhancing the odds of websites linking to your amazing work.
Writing content that is useful, controversial or that plays to a writer’s ego will increase the probability of acquiring links. However, there are also tools that can leverage your emotionally engaging content and further increase the chances of acquiring links when sites quote or copy your work:
Tynt and Embed Anything are two widgets that automatically include a link back to your content when text or images from your site are copied:
It may be difficult to enforce sites to use the link, as they could remove it manually, but these tools act as a reminder to credit your work and should increase your link building conversion rate.

2. Take a Leaf out of the Infographic Book
Infographics may not  always convert visitors into paying customer but what they lack in conversions they make up for in linkability. Smart infographic publishers understand the importance of having, not only great content, but also using links to increase their content’s visibility.
Notice how all the designs at Killer Infographics have embeddable code below each image:
Why not use a similar technique, not just for your infographics, but also for the articles and other content on your website? Find a developer to code something similar into your CMS so each of your articles contains a box with the HTML required to embed the article on an external site.  Copyright law can be confusing and people can be unsure about the legality of using your content. If you include a clear ‘Embed this article’ box it will reduce both anxiety and friction and increase the chances of  other sites syndicating your content with a link back to your work.

3. Capitalizing on Your Comments
Readers often use the comment section on blogs and articles to ask a follow up question or to thank the writer (that wasn’t a subtle hint!). If your content was engaging enough for a reader to leave a comment then half your battle has already been won. Why not leverage this relationship with the reader and ask them to highlight your work after they leave a comment? Instead of having a generic ‘comment submitted’ message, ask them to ‘Recommend’ your article on Facebook like this article does:
 
Not only will this technique enhance your link profile, it will also highlight your website to other like minded readers who may visit your site, buy your products and also promote your work. Depending on the reader demographic, this strategy could be modified, to ask readers to Tweet about the article or link to it from their blog.

4. Give and You Shall Receive
Dr. Ciladini is a Psychologist and author of ‘Influence: The Psychology of Persuasion’. In his book he talks about the ‘weapons of influence’ with the first being reciprocity. He writes that giving something to a person makes them want to return the favour.
Does your site have any digital assets such as templates, Ebooks or photographs that you give away? Similar to the comment strategy above, why not ask users that download these resources to return the favour by linking back or recommending your site? Sometimes all it takes is a nudge to receive recognition for your hard work.
Implementing the above techniques should only involve a low, one off cost. The small amount of time and money needed will likely pay dividends long into the future in the form of links and increased visibility in the SERPs. Do you use any of the above techniques or can you think of any other ways that on page elements could leverage off page SEO?

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Tuesday, February 1, 2011

Common URL Related SEO Mistakes

One of the most overlooked issues of on-page optimisation by clients, and even many SEO agencies are guilty of this on occasion, is a website's URL structure. It is almost becoming my first port of call when taking on a new client, as correcting URLs and how they are formed can be one of the quickest wins a site can achieve. A sites URL structure also underpins all future SEO efforts and is fundamental to any level of success that you wish to achieve.

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